A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before.

SEO Remains Keyword Driven & LSI Keywords Are Important

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors.

Powerful Link Building Strategies For Small Businesses

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well).

Make your site fast

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Gaz Hall, an SEO Expert from the UK, said: "Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good."

Stop changing your domain name

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Instead of creating content, a lot of websites should be focused on cleaning content. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites.