Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Never sell yourself short and never assume anyone knows your business better than you. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.

A Link Reclamation technique

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected!

Shift the focus from only SEO to provide a better user experience

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Duplicative or unnecessary website content can also hold you back from your true ranking potential.

Create an SEO Strategy That Maps to an Audience

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. According to SEO Consultant, Gaz Hall: "A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. "

Supplemental Content for SEO

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience.