Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.

Evaluate Your Site Speed

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog.

Get some paid social media promotion

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site.

Try, test, repeat

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. Gaz Hall, an SEO Expert from the UK, said: "Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building."

Technical aspects of marketing on Google

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region.