The many disciplines in business are often organized and studied independently. One effective ' and free ' way of promoting your venture is simply to get your customers to do it for you, by good old-fashioned word of mouth. But once paid for, geothermal energy is effectively free. The price of your offer will also determine the type of clientele you ll work with.
Not to decide is to decide
No,
you're not a
lawyer, or a storekeeper, or a bread maker, or a painter, or a business consultant, or a television repair service, or a delivery service, or an advertising agency. A
large enterprise would
simply hire a few more modestly paid customer service reps, credit department staff members, or bookkeepers to handle the added orders, invoices, and the like. Show
Customers You Care!
In
order to get
what you want, you must offer more than your competitors.
Does the business have important intellectual property or proprietary information?
At
higher levels of
an organization, where employees are more concerned with strategic matters, decisions take more time to implement. These
positions commanded salaries
all the way from $2,000 to $5,000 a year. Relationships
grow when you
are together having fun, enjoying a meal or event, or discussing ways to help each other. Hire
an expert who
can assist you throughout the transaction from acquisition, feasibility, escrow, and financing through leasing or sales.
Send unique postcards, greetings, and holiday cards
The
opportunity in front
of you may seem once-in-a-lifetime, but business opportunities are numerous. Create
and install two
written systems per month. Think
of the worst
project, account, service, or customer you've been involved with. In
many ways, writing
a business plan is an end in itself.
Get your money to work for you
We
have seen something
of the conditions under which it is produced, and the manner in which it is distributed; we must now study the not less important subject of its application to human needs and desires. In
marketing, we use
the term mass markets and niche markets to describe how broad or specific the group of people we are trying to reach to sell our product or service is. It
will be seen
in the foregoing how every leading impulse in human nature is appealed to--curiosity and cupidity, honesty and economy, personal flattery and local pride. You
don't need the
added pressure of problems on the home front.
The More Time Spent Together, the Deeper the Relationship
The
microscope shows a
hundred things the naked eye cannot see. Customers
rarely ever read
a company s business plan, so you ll probably have your miniplan available for these occasions. A
number of similarly
small changes, in sum, can make a big difference in the bottom line of your plan and turn what otherwise looks like a loser into a projected winner. Only
after you know
the exact amount of your company equity or capital investment can you determine the return on investment you want to shoot for.