Do you glaze over when people start talking about storytelling? Is there a tricky decision to make regarding storytelling soon? How come many people talking about storytelling in such great volumes People are no doubt fascinated about this particular area. In this article 'The Positives Of Story Telling In Marketing' is considered and a possible solution suggested. Although this may be ancient news for some, it is totally relevant for the rest of society.

In fact, all stories have more than one character , with virtually no exceptions. The idea is that you want to create the proper setting and tone to create an experience for your audience. He also argues that this is not a one-way process and that events can also change narratives. Stop scrolling, and the cat rights itself, holding onto an umbrella. Researchers have found that the more familiar a story feels, the more powerful it is.

Storytelling is a form of history, of immortality too. Guinness have done this by applying 'show don't tell' story principles - they show you scenes of the guys struggling with the chairs, falling over, putting in effort to get back up again. A good story will have all of these, but there is usually one that is dominant. Have you tried storytelling for business to boost customer engagement?

Subsequently, a decline in conflict prompts characters to transition toward the denouement or the resolution. I tell my students all the time that what separates us as human beings is our ability to hold stories. CRAFT THE BEGINNING Start by describing life as the audience knows it. Stories have to be told or they die, and when they die, we can't remember who we are or why we're here. Studies have shown that storytelling with data really works.

The hero's goal becomes reachable. Complex forms of tattooing may also represent stories, with information about genealogy , affiliation and social status. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. And bullets on a PowerPoint slide are not a story. Would storytelling in business be a likely mechanism for your company?

Theyre looking to sail off into the sunset without a financial care in the world. This means that brands efforts at storytelling are rooted in their existing brand equity, not to mention their historical media spend. Most screenwriters spend a lot of time working out the intricacies of plot and complexities of character before beginning to actually write the screenplay. There is a good reason for that clich about actors always asking about their motivation.

It's fun to be a part of that and tip the hat to that. Get used to the idea that stories follow that pattern of descent and return, diving and emerging. The most typical way to structure a story is to divide it into three acts. Choosing a protagonist is a very individual thing but choose someone that has a strong goal and is prepared to be filmed.

This blog article was created by Honora Wilson. I have a curiosity about storytelling and regularly write for other newpapers and industry blogs. I try my best to help others as much as possible.. When I'm not writing, I enjoy Paintball and Singing. Find me on Twitter or LinkedIn