If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. The key to quality SEO is all about research research research. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about.

Improve engagement to improve rankings

SEO is technical, complicated, time-consuming and potentially dangerous. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience.

Add valuable insight to your content

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO.

Are Press Releases right for SEO?

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Gaz Hall, a Freelance SEO Consultant, commented: "Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies."

The first indication should be keyword research

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway.