The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

To get fast rankings, you need gateway sites

The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name.

The mysterious world of SEO campaigns

Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies, hosts 70 million people. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information.

The hidden agenda behind keywords

Search engines tend to penalize these less valuable pages in the search results. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords."

The lazy way to organic links

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!