Unhelpful comments with the sole intention of hurting shouldn t get even a slight bit of your attention they aren t worth it. You do have to get it right, however, otherwise you will infuriate more customers than you impress. E-commerce (retailing over the Internet) is changing the parameters of the retailing category. Just as fine dining locales offer finer sensory experiences than coffee shops or fast-food eateries, your presentation will differ from a working plan.

Is your view of the marketplace grounded in reality?

You have to address distinctive groups of people in a different manner. In your training program, cover the same basic topics every year, plus the new systems you are implementing, new requirements, topics, and innovative ideas. For example, you may not have a multimillion-dollar business in ten years if you are trying to start and run a small family business. If you have a number of clerks and your business will admit of it, offer a monthly premium to the one who brings into the store the largest number of new buyers or into the cash-drawer the heaviest receipts.

Plan a social-media campaign

Unlike a venture capitalist who takes an equity position, bankers don t get a higher return on their loan if you happen to be more successful than expected. Such difficulty makes it problematic to define and decide how created value is shared or should be shared among the actors involved. If you are starting a venture without any money, you will have to do most of the work yourself ' and you will have to plough everything you earn straight back into the business. Within the low cost and high profitability models, there is one big winner: online courses.

It?s fine to celebrate success but it is more important to heed the lessons of failure

The right or the wrong man at the head of a great business interest means the making or the unmaking of fortunes for the stockholders. Means and incentives of economic policy are guided by assumptions about how the business world behaves, acts and reacts. A complex and ambiguous context such as the interactive business world limits the opportunities for systematic analysis of empirical data. A mass market is very broad, meaning almost everyone, while a niche is narrow, representing a smaller group of people who share distinct characteristics.

Pricing determines many things

Do you anticipate showing your plan to suppliers to demonstrate that you are a worthy customer? If you re starting a fine restaurant, for example, and your chef graduated at the top of her class from the Culinary Institute of America, play that front and center. This causes them to take on lesser quality products, tougher customers, and work at too low a margin to cover their actual costs. This will keep you at the top of their minds when they have a need for your products or services.

The party that cares less about the outcome of a negotiation is in the stronger negotiating position

Profit is financial gain or return from the use of capital. If you are having trouble getting funding for your venture under the right terms, or under any terms at all, you ll be glad to know about the existence of angels in the investment world. Let s face it, every new and successful enterprise is the result of someone with an idea. Start by developing a marketing budget.