Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented--It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe-Google. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce. There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows.

Want a thriving business? Focus on sitemaps

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Google's algorithms are incredibly good at finding relevant content, especially to answer specific questions.

Take a customer focused approach to dynamic pages

When in doubt, follow your instincts and let your bottom line guide your decisions. Whatever the case, make sure you always apply regular software patches as they become available. Images, videos, slideshows and audio act as a signal of quality content to search engines... after all, you have put in the work to make your content look good and interactive! The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

The benefits of link exchanges to your search marketing strategy

In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited to the algorithm, but rather to the "overlap between brand websites performing strongly in social networks and being allocated top positions by Google." Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. According to Gaz Hall, a UK SEO Consultant : "Strive to provide unique content."

The secret behind indexed pages

There are many sites and services that offer to help place press releases for SEO and public relations gains. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity - it has never been as important in this fast-growing online world that they are able carve out their own niche in order to be successful. It prevents erosion of a product's market share, even when a proliferation of brands is coupled to promotional maneuvers by competitors.