Successful entrepreneurs don't do the work. You ll want to stress such things as corporate mission and vision statements and analyses of current industry and economic factors. They concentrate on the big picture and what will help their company grow. For an entrepreneur in a creative field, this is far more interesting than hiring a more general coach.

What do you do to appreciate our best customers?

Do what you want to do first, not last, as unimportant things, challenges, commitments, and your busy life tend to get in the way! Love your passion, but know your business. Say your profit margins are shrinking slowly but steadily, and the trend seems irreversible. Playing basketball without a basket or scoreboard would not be very exciting.

Make it easy for recruits to apply

Sometimes that might mean thinking a bit creatively. An equal-equity partner may, quite naturally, demand approximately equal control. It is best to have a VC firm s term sheet without ever stating what you believe the value to be. Convince them you are the best choice.

What are you product's characteristics

A what-if plan can help you spot the increased needs for space, equipment, personnel, and other variables so you can make good decisions. That s why some research is required before creating your message. She realized that one of the most important pressure points in her business was related to the size of a transaction. These companies with larger customer bases still must sort through their entire customer list to determine who their important customers are and who makes up the majority of their sales volume.

Customer service: what a mistake!

The most formidable barrier to progress has always been the senseless opposition of those to whom it would be of the greatest benefit. An investor who knows this fact but doesn t see any mention of it in your plan may suspect you ve lost your senses and who could blame her? Neither do you have the time or money to start educating potential customers about why they need your product or what it can do for them. According to the National Credit Union, there are more than 7,000 credit unions in the country with nearly 100 million members.

There?s a trolley every 15 minutes

It could take the form of a letter to yourself, written from five years in the future, describing all you have accomplished and how it came about. More than a few small-business owners and entrepreneurial cheerleaders would have you believe that every employee would be happy and financially better off running his own small business. Here are the rules of an old merchant which he would take for his guidance were he to start anew in business: Enumerate the entire number of heads of families in the town, village, ward, or neighborhood where you purpose to begin business. More formally, it is financial gain resulting from the use of invested capital or equity in a transaction or business.