Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. The net effect becomes a steadydecline in brand loyalty. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites.

Lets look at our approach to widgets

So, be sure to open that lane by checking how your website performs on mobile applications. The top part of the code is mostly HTML. Let's say an earthquake happens in a remote region of China. On-site optimization is all about publishing awesome stuff in the first place.

Things you most likely didn't know about html

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. While variety is the spice of life, changing things up too much on your website won't help it rank in search engines. Of course it's important to regularly refresh and update your content-in fact, it's vital, but making too many changes all at once will certainly impact ranking stability. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency.

The untapped goldmine of webmaster tools

Converting traffic is what matters. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Do not schedule the republishing of posts. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget."

Things your competitors know about social media

Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly how many searches are being done today, but you can imagine the number is considerably higher. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Your content can target any audience, but if it doesn't sufficiently deliver the information that audience is seeking, you're out of luck.