When consumers believethat various brands provide the same set of attributes, brand parity results. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Adapting to this development is essential, and you can do it by ensuring that your website and its content - both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) are well-optimized according to the latest best practices. Search engine crawlers do all the work for you.

I don't want to spend this much time on site submissions . How About You?

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.

Why citations matter

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Always think about storytelling. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. Putting a Rel Author tag in all of your published posts would mean that you're putting your reputation on the line.

Listen to your customers. They will tell you all about link bait

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website's ranking. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. But if you go too visual and focus too hard on calls to action, there just won't be enough information there to seem authoritative. Gaz Hall, a Freelance SEO Consultant, commented: "Google uses headers to create its own bulleted and numbered lists featured snippet results."

This year will be the year of social media

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience. This commonly occurs on the "About Us" page because it is a more content heavy page of a website. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like it.