Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.

Getting Started with the SEO Competitive Analysis

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone.

Keyword ideas for traffic potential

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list.

Be persistent

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Gaz Hall, a Freelance SEO Consultant, commented: "If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for."

Time to Do The Research

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.