Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus.

Build authority to enhance search visibility

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords.

Powerful Title — But Avoid Clickbait

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled.

Link reclamation

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. According to Gaz Hall, a UK SEO Consultant : "The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring."

Track Desktop and Mobile Analytics and Metrics Separately

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Quality and visibility. This is truly the great secret to SEO and content. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.