Assessing brand equity can be difficult. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). When you get higher website traffic, your chances of generating more leads will improve.

Random musings on Google algorithms

Consumers often remember taglines and identify them with specific brands. You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. If you are looking for a needle in a haystack it does not help to have a larger haystack. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites.

Who else wants to enjoy long tail search

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site - but don't let staying relevant keep you from taking keyword risks and trying something the competition isn't doing. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept.

Repurpose old widgets

Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. Linking internally is equally important. As in, interlinking the pages on your own website. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Gaz Hall, a Freelance SEO Consultant, commented: "If you don't know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit."

Types of site changes brought on by javascript

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site - without it, whatever beautiful building you create won't be as sturdy as you'd like. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. In other words, target your audience very carefully.