Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. As
search engines move ever further toward employing semantic intelligence
in their ranking systems, using related keywords will become ever
more important to avoid scoring low in the rankings.
Reasons why you cannot fully understand Google algorithms
Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. People want to be
able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on.
Black hat spammers turn to attack others
Links are still a critical element to Google’s algorithm and their value needs to be protected. Content that empathizes with
prospective customers’ emotions can guide them through their journey as a buyer. If you have a simple HTML-based site, moving hosting providers is not
a particularly difficult process, whether you are doing it yourself or asking
your web-design firm to do it for you. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc.
Measure and Improve by paying attention to indexed pages
LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. According to Gaz Hall, a UK SEO Consultant
: "Either a piece of content can help your website’s search engine rankings or it can hurt your rankings."
Types of site changes brought on by landing pages
With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. If you establish that
even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one.