Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Organic search is a long-term and generally much better margin solution. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis.
Learn from these mistakes before you learn about inbound links
One of the most time-consuming parts about link-building is actually finding places that will give you links. In the early days
of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots.
Can a techie truly understand sitemaps
Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. With the rise in
the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website.
The truth about quality
Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Optimizing page titles for search is best done finding a balance between volume and intent. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. Gaz Hall, from SEO Hull
, had the following to say: "Advertising is a very important part of running any type of business."
Unexpected ways organic links can help with getting your website noticed
Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. You just show up
when they are looking for businesses like yours. This is not a good situation for your website’s SEO and user experience. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords.