If you are the recognized expert in providing accounting services to doctors and you also offer proven practice building consulting, you will be able to attract more business at a higher price from doctors than most other CPAs who don't specialize. They set big targets. The Rolex reputation is the reason. Working for a company without a scorecard or targets to hit would not be very exciting either.
Your competitive edge may lie in a product feature
(For
simplicity s sake,
the term product is used to refer to both products and services unless otherwise indicated.) This is clearly a very important section of your plan. Command
decision making is
the traditional top-down, hierarchical management model. Expediting
your plan.
A
plan isn t
worthless just because it doesn t present the future with perfect accuracy.
What is the #1 business tactic you must do every day to guarantee you?ll make money in good times and bad?
In
some periods of
the day you will have more custom than you can well attend to, while at other times you will have nothing to do. Many
of the most
successful businesses are financed by banks, which can provide small to moderate amounts of capital at market costs. You
can also utilize
technology to build upon products or services you already provide, such as an appTell people about what you sell. If
you re a
high-tech startup, top employees are likely to ask to see your plans for attracting venture capital and later selling out to a bigger firm or going public so they can realize the value of their stock options.
Presenting your company image, capability, reputation, and experience
That
s especially true
if, as part of examining your goals and objectives, you envision very rapid growth. It
s important, however,
that a plan update not be a mechanical task, limited to plugging in the most recent sales figures. If
you can t
find an answer, you may wind up like private aircraft manufacturers, many of which were forced out of the business by increases in lawsuits following crashes. What
you want to
do is make it work better!
The Three Most Important Business Success Factors
Depending
on your industry
and the software you are using, it may be in your best interest to utilize graphics to enhance the presentation of any business plan. Accurate
cost estimating and
pricing systems are the foundation of overall business success. The
intangible components of
your brand are crucial. When
you increase overhead
by renting a bigger office or shop, or hiring a new salesperson, manager, or bookkeeper, your choices are simple: raise markup or increase sales volume.
Use prices to position your business
The
same is true
of the availability of funds. If
they don't get
the training and tools they need, they won't accept responsibility for the quality and productivity of the work they do and won't grow into productive team players. What
might work for
well-funded start-ups will not work for you. Describe
any relevant jobs
in terms of job title, years of experience, names of employers, etc.