Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. We all know that when it comes to link building, we aim for the authority links in the first place. But they're also the hardest to land. In terms of online expenditures, marketers spend the greatest amounts for spots on search engines. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content.

Easier said than done with SEO

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. These messages are sent to every constituency, including customers, suppliers, and employees. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Put your money into marketing until you build a Web presence and set aside the revenues.

Reasons that marketers love ROI

What's the first thing you do when you have a question? It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to 'blow up' in 2016.

The hidden agenda of social media

Depending on the freshness and size of your website's content, these visits can be seldom or very frequent. It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Gaz Hall, from SEO Hull, had the following to say: "When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned."

Wait. Are search queries really that simple?

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. This is a powerful association that your product is so popular people don't want to see any other search results. For existing sites, keyword research identifies keywords that are already "working" (i.e., keywords that convert) and tries to find new ones that can assist in attaining additional quality traffic. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They're how we pass our website's authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site.