Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. All links to external websites should be valid and working. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though.

Reasons why you cannot fully understand SERPs

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial. There’s a difference between knowing your data and suffering from “analysis paralysis” (i.e., the obsession with data to the point it is ineffective to attain positive business results). There are several forces driving the adoption of semantic considerations into search engine ranking algorithms.

Unconventional knowledge about dynamic pages that you won't find in books

It involves various strategies which results into increase in number of visitors and hence ranking of website. Producing content for search engines is also content marketing, list building, and relationship marketing. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used.

It’s time to revolutionize our approach to organic SEO

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality."

What Compels a Click?

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.