SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects.

Find out which tools will give you easy, intuitive, and accurate insights

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure.

Track it!

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign.

Pay attention to your monthly click-through rate

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would."

What is with this hue & cry about backlinks?

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them.