They want you to help them solve their problems. For example, if your marketing plan calls for a half-page Yellow Pages advertisement plus an ongoing monthly outbound direct-mail campaign, keep track of the return you get for the dollars you invest in this marketing. You ll usually be able to reuse the financial formulas, spreadsheets, management biographies, and other more or less evergreen contents of your plan. It is to hit the goals and project milestones.

Use phone interviews for quick pre-qualification

Your mission statement should be inspirational. Ask your employees: 'What's our company vision? Remember, time is of the essence to venture capitalists and other investors. Unsuccessful people are usually too busy to hold meetings.

Looking for equity-building ventures

In this information era, there is no need to guess. A commercial mortgage broker might hold industry forums twice a year with speakers presenting on the economy and industry trends. A sales manager can redirect the activities of salespeople immediately, and an accounting manager can make immediate changes in bookkeeping practices. When you first started your business, you didn't have any customers.

Produce consistent results in Human Resource Management

How much do you want to have saved to pay for your children's educational costs? Operational, administration, and production excellence starts with complete systems to ensure on-budget projects, excellent service, quality workmanship, on-time completion, and a safe workplace. Know your equity or net worth (the actual value of your company), not including any extra or intrinsic value for good will or what you could sell your company for on the open market. What could you do to reinforce your customer relationships?

Quiz executives whose jobs are watching the big picture

Interest is the amount paid for the use of capital. Push strategies are most effective when an item is an impulse purchase, brand loyalty is low, or when consumers already understand a product's benefits. When accountable and responsible people achieve great results, they need to be thanked and rewarded. Ask questions and learn.

Write it once

Rather, smart financial management is about taking a hard look at where you are, figuring out where you want to go, and making sure that you're prepared for occasional adverse conditions along the way ' a process, incidentally, that isn't unlike what you'll be doing when you run your own business. Your team members need to know where they stand in order to meet your goals and expectations. As a small-business owner, you have to be more selective. They figure if they are nice, that should get customers to buy.