What are your most popular pages/items about?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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The person with the best content will win

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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SEO has truly come into its own as a marketing channel

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the …

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Recover your dead backlinks

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Search Engine Optimisation …

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Content repurposing does what content alone fails to do

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your …

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Google is more forgiving than it has been in the past

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more …

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Interlink your web pages

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results …

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Limit your searches to a specific high level domain

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! So what type of website would get the highest quality ranking? According to Google, the highest quality websites have …

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Go great or go home

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords …

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Mapping Your Products and Services

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

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It’s time to revolutionize our approach to duplicate content

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Organizations should take many factors into account when pursuing …

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Making Changes Early and Often

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Ask …

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Optimize images with your key term

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Take the keywords out and find another place to use it

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. If a site, or specific page, has a …

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Removing unnecessary plugins for SEO benefits

Including your target keyword within your page title positively correlated with higher search rankings. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine …

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What is with this hue & cry about backlinks?

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keywords are usually broken up and grouped based on the number of words …

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The first indication should be structure

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. The search engines will act rapidly to penalize sites that contain viruses or trojans. Brands that rank high on search engines have great content …

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Think of ways to stand out from the crowd

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. If everyone’s mobile …

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Evaluate the credibility of a website using a simple approach

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Bad content truly can do long-lasting damage to your website, brand and business. Developers who …

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Dominate your own little niche first

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. One …

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Is the content on different pages original?

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. The basic thing you …

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Use Google Adwords & PPC Ad Campaigns

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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How Should You Use Search Activity Data?

Start focusing on your visitors, on the people that want to buy your product or services. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query …

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Do not optimise for irrelevant keyword searches.

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Boost Dwell Time

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. At the end of the day, Google makes decisions …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags …

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Link to Influencers Within Your Content

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. People really love to check their search rankings. Many companies want to …

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Use Cases

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword selection is the starting point of the small business SEO process. You must choose …

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Closed groups and group invites

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Make Sure Your Website Content is Mobile Friendly

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of …

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Follow a consistent content cadence

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Use Google’s Disavow Tool To Improve Ranking

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to …

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A backlink is a link to your site from another site

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Make sure you optimize your content with …

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Keyword ideas for traffic potential

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Become the online authority for your industry

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Think of Amazon. They probably have a few best-selling products, but the majority of their …

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