Use Google’s Disavow Tool To Improve Ranking

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to …

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A backlink is a link to your site from another site

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Make sure you optimize your content with …

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Keyword ideas for traffic potential

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Become the online authority for your industry

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Think of Amazon. They probably have a few best-selling products, but the majority of their …

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How are you supposed to audit your content?

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year …

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Use Semantic Markup To Improve Ranking

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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Build a unique set of citations

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. This methodology has been …

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Get Social

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Most people can make a short (or long) list …

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Identify and target the best keyword

Google is pretty good at understanding the general context of a site’s content. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the …

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More traffic is a positive sign to Google too

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. If you are currently producing five articles a week that get less than 100 visits …

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What to Do?

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Billions of searches are performed each …

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Create Keyword Evaluation Models

Measure and monitor what is working and update your strategy on the fly. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a …

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Find Keywords People Already Use for Your Business

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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An instant SEO diagnosis using Google Analytics

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough …

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Consider a dedicated or virtual dedicated web server

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Cross linking is a great …

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Consider your exposure options for your content

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve …

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Generalized or broad keywords or short tail keywords

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

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SEO does not happen in a bubble

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This …

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Cross-link relevant content

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. A great way to …

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Links coming from sites which have link networks

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until …

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Creating inspiring content for your business

When pursuing a link, which is more important, relevance or authority? Progressive SEO means technical, analytical and traditional marketing all rolled into one. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest …

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Domain name – make it brandable

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Examination of content keywords and present engine rank­ings of competitive websites to determine an …

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Make that list bigger!

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the …

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Participate in blog discussions

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. On-page SEO best practices allow us to …

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How do You Know Your Website Has Been Attacked?

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Encourage customers to leave positive reviews

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Estimate your contents longevity

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Add mobile URLs to Sitemap for SEO

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Reaching an international audience …

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Think hard about sharing

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to …

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Supplemental Content for SEO

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Never sell yourself short and never assume anyone knows your business better than you. One of the problems international businesses continuously need to address is identifying themselves as “local” in …

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Use Quality Page Meta Title & Descriptions

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Just like you should interview others, seize opportunities to be interviewed, no matter how small the …

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Tailor to shoppers, not search engines

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Domain authority is a score (on …

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Try New Things

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. As you may well know, Google has altered …

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Diversify your linking profile

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Make sure at least one image file name includes your target keyword …

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You ask what is slow?

Measure and monitor what is working and update your strategy on the fly. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. The …

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So, does true white hat SEO really exist?

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Google, now more than ever, don't just want more content, they want content that they feel is quality. Standard engagement behaviours on SERP results, such as click-throughs and …

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Good content + bad design = failure

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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