Mobile optimization

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Every …

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Never Stop Working

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Think of outreach as a brand …

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Relevancy score

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. By putting out content, not only …

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Be clear, truthful and accurate

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Use social sharing buttons as a matter of course

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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Adopt a flat website architecture

You will never get enough traffic on your website. That’s the human nature. We always strive for more. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they …

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Don’t guess your site speed problems; diagnose

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and …

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See what keywords your site is visible for

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is …

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Become relevant for your search terms

It helps the search engines quickly determine what the page is about. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. One of the recommendations I frequently give as an SEO …

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On page optimization is a foundation for successful SEO

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable …

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Let the world know you are creating content

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. The easiest way to get editorial links is to create outstanding …

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Linking Out To Relevant & Authority Sites

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Determining Relevance: Trust Your Gut

So what it does it take to achieve a high ranking on Google? How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? An organic search strategy that involves a dedicated consumer focused approach is highly …

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Find Keywords People Already Use for Your Business

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Currently more than half of searches account for mobile devices. Sometimes you just …

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Where to start, I have so many pages?

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If you can’t meet a visitor’s need on that page, direct them to a page …

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The first indication should be keyword research

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a …

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Attract links, stop chasing links

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus …

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Run search traffic reports on your main keywords

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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50% of search queries are four words or longer

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Heading tags are tags that are used for the creations …

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Monitor the evolution of your Google search results

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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No link value is lost

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …

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Understand the different hosting options available

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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The Thinking Digital Interviews Mat Clayton of Mixcloud

In 2006 Mat graduated from Sidney Sussex with a Masters in Electrical and Information Science, then went on to form Wakari Ltd as a single man consultancy where he worked on designing synchronized distributed wireless sensor networks for oil rigs. In late 2008, excited by the social web and the …

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