Be Active on Pinterest

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. The search engines analyze the reading level of …

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Try to get involved in the human element of web data.

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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The Major Elements of Planning

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. The length of your posts is also an important consideration. Back in the days of …

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Avoidance of unnecessary subdomains

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? A good trick is to dig into your Google Analytics to see the top visited …

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Making Websites More Visible

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO …

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Google is aware that paid linking goes on

You need to understand where you are now in order to accurately assess your future rankings. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best …

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The need to quantify quality

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. If you want to achieve a higher ranking on Google and …

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Understanding the rationale behind search marketing

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Ranking potential is an assessment of where you can realistically …

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Simply put, people don’t know what they don’t know

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly …

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Keep a Record of All SEO Expenses

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. On regular pages and posts, Google will most …

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Anatomy of a Keyword

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Competitive keywords

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Essentially, try to …

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SEO is a fast-changing marketing activity

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Without on page optimization of your content which talks about your website, there …

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Don;t leave shady backlinks in place

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. If your site is regularly updated it shows Google the site is still active, kept …

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Consumers trust authority

Using structured data, you can serve Google your address details in the most convenient way. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize …

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Make Sure Redirects Persist

Find out which channels are driving traffic to your competition . Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Make it easier for search engines to index your website. Google is better at working …

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Time proven tips for better SEO rankings

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. The search engines tend to give pages with longer, more in-depth content a higher …

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Build authority to enhance search visibility

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Think about SEO from the start

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Page load speed

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Google uses the date that a domain with …

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Add Facebook “Like” and “Share” buttons

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Make the content flow easily to keep people intrigued and reading. Spend some time to get to know the people who consistently share your content. Pull …

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Local SEO understands changing attention spans

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Humans are lazy creatures …

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Proofread The Content Before You Go Live

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Finding a good balance between the various “free” forms of building Back Links and the …

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You are a secret waiting to be discovered

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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How do you present SEO services?

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Is your product …

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Landing page and site user experience

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of …

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Tags, tags, tags!

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines There are few things more frustrating and downright annoying than investing a …

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Talk to your customers

Optimizing your images gives your website an additional chance to be found via image search. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Many marketers are so focused on building out site hierarchy, wireframing and design of …

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How Much is a Website Worth?

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Websites which are not yet indexed by Google

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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The first indication should be structure

How do you find people who value SEO enough to pay your prices? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Did you …

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Google guidelines don't agree with your approach

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. When you are creating text, keep in mind that web …

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Discover the connection between content and user experience

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a …

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Link internal pages in your content

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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Niche Directories are all the rage

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority …

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Technical aspects of marketing on Google

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …

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Revel in constraints (not restraints)

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Canonicalizing a page is a way of telling Google that …

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