Learn from these mistakes before you learn about web 2.0

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has …

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Clarification about organic links

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. If …

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The hidden agenda of SERPs

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in …

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Difficult things about link bait

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. With content being king, some companies will do whatever they can to …

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Search for Twitter users with similar interests

The best directories are the ones that also provide useful information for your potential customers. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to …

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Types of site changes brought on by landing pages

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort While there are a ton of great SEO companies out there providing …

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Determine which keywords people are using to find your web pages

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Join the communities and start building relationships …

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Explain to Your Client What Traffic Is Realistic to Expect

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. While there are a ton of great SEO companies out there providing valuable work and helping …

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Look for scraped content on your site

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Whenever a high …

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The hardest part of SEO is good external link acquisition campaigns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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What pain-points will your website or services solve?

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. One of my firm beliefs is that Google …

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Write Powerful & Captivating Headlines

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away …

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User-friendly Content — Because it Matters

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results …

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Make sure your titles are concise and compelling

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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SEO Killers - Duplicate Content, Spam and Filler

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Longer content ranks better

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Based on some online surveys, SEO is one of the …

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Web 2.0’s and Google Stacks

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Authorship may be the future of search

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links …

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Checking for Links for SEO

Optimise your website content for the best organic reach possible. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine …

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Define your goal

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Aligning Questions to Keywords

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Mobile Search Implications

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In a time when attention spans are shorter than ever, you’d expect that shorter and easier …

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Google recommends customer focused content

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. There are an awful lot …

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Web 2.0 indexing works wonders

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Google has worked to smash …

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We want to come at this from all angles

Learn which industry ranking factors are important to your business and how to improve your online rankings. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major …

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Niche Directories are all the rage

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO …

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Optimize from tail to head

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

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Stop changing your domain name

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for …

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Conversions are Truly the Only Thing that Matters

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you are focused on a local market, it is also important to get connected with local businesses and …

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If I stop doing SEO will my rankings drop?

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Track Desktop and Mobile Analytics and Metrics Separately

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. A fantastic and free way to get new ideas for keywords in your niche is …

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If you don’t have backlinks, you’re not going to rank

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. It is not known how many users …

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Spiders and bots, oh my!

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Content Creation is the basis of …

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Have the ability to scale as you grow bigger

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and …

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