Content is for humans

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Use unique testimonials from customers

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google will be looking to see if you have put any time into the content or just …

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Use your location in metatags

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Increase the level of security on the site

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Use your outreach skills

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write …

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Optimise your 404 error page

Another tip is to make sure you do your research and examine which terms to target before you set out. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

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Get Your NAP Accurate & Consistent

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your …

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Measure the quality and uniqueness

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Undoubtedly, mobile SEO is distinct from …

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User Experience and SEO

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. The greatest selling point of …

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Include Meta tag and Page title inputs in the admin tool

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Have a Site Map and Text-only Navigation

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If your site had a stable flow of traffic and then it began to …

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Which page on my site is most relevant for that phrase?

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Meaningful content that operates as part of …

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Consider your exposure options for your content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Create great content people want to read

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. One of the basic tools of the trade for an SEO practitioner is the search …

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The importance of domain name selection for SEO

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. By starting a blog — or …

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If it isn’t on Google, it doesn’t exist

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. When you are brought on to handle the SEO for a particular website, one of the first things you need …

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Draft content for each target keyword

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Creative, interesting, and informational articles that really speak …

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Readability and long keyphrases

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite …

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Add your target keyword to your title page

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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Content is King (for now)

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. SEO results are only keenly felt long-term, and …

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Make Sure Your Website Content is Mobile Friendly

Use Fetch as Google to test whether Google can crawl and index important pages within your site. When it comes to long-term SEO strategies, there are so many tactics to consider. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i …

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Community Hijacking for SEO

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Sitelinks can be a little bit of a double-edged sword: even …

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Mobile readiness is a confirmed general ranking factor.

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? SEO is connected to strong sales funnels and often …

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Links are glue

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Social media networks can help you …

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Simply put, people don’t know what they don’t know

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Ensure the number of new site …

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Search Engine Marketing is hyped

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Where are people coming from to get to your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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The importance of domain name selection for SEO

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Having an …

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Made a website, but is not showing in the SERPs?

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. The bottom line is that if you’re focusing on a small group of generic keywords, you’re …

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Align your SEO copywriting efforts with the conversion funnel

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks …

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What Are Keywords, and Why Do They Matter?

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have …

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Check your website’s main pages for outdated information

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been …

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Quality, Plus Visibility

If the wrong people are hitting your website, it's all for nothing Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Don ’t keyword stuff – write naturally using synonyms, relevant terms and …

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The most obvious backlink tactic

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal …

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