Carve out time for concentrating on splogs

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Advanced machine analysis can easily make out if you are creating random strings of text with …

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All you wanted to know about analytics but were afraid to ask

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Make sure that Googlebot can index your pages correctly

This is an extremely common issue with eCommerce websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. SEO and growth hacking share a common root — the mutual desire to grow a site’s …

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Focus on performance, user experience, and quality

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Top trends in local search to watch

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. We are dedicated to using any white-hat techniques …

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Why Does SEO Take So Long To… What?

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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Google measures by pixel width, not character count

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the …

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Try optimizing your TF-IDF scores

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links …

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Beginner's guide to trust rank

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could …

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Use Semantic Markup To Improve Ranking

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the …

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The reason everyone loves web crawlers

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your …

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What the Keyword Data Tells You

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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How To Find Hundreds Of Awesome Keywords

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. One day …

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Planning is a crucial part of any SEO campaign

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment …

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Make Sure Your Site Kicks Butt On Mobile

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will …

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Template footprint leaving a low ratio of original content

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this …

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How Should You Use Search Activity Data?

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. SEO should be considered one of the tools …

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Auto anchor text

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. No follow …

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Make frequent link audits

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Content is for humans

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Use unique testimonials from customers

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google will be looking to see if you have put any time into the content or just …

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Use your location in metatags

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Increase the level of security on the site

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Use your outreach skills

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write …

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Optimise your 404 error page

Another tip is to make sure you do your research and examine which terms to target before you set out. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

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Get Your NAP Accurate & Consistent

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your …

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Measure the quality and uniqueness

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Undoubtedly, mobile SEO is distinct from …

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User Experience and SEO

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. The greatest selling point of …

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Identify new and existing keyword opportunities

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being …

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Include Meta tag and Page title inputs in the admin tool

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Have a Site Map and Text-only Navigation

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If your site had a stable flow of traffic and then it began to …

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Which page on my site is most relevant for that phrase?

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Meaningful content that operates as part of …

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Consider your exposure options for your content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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