that search engines understand the new site and what it should rank for). Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. At a certain point, an …

Sites designed for an older audience are not the same as those designed for teenagers. You can do so on a separate bio page that also contains the author's past content, or even at the bottom of the article. There are literally hundreds of factors that could influence your rankings …

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Know what they are going to do and don't …

The bounce rate is an important metric to measure the relevancy of content to users. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. You can control both the pages that Googlebot crawls and (should you wish) request a reduction …

The basic idea of hybrid search engines is the unification of a variety of results, including organic spidered results, directory results, news results, and product results. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results …

Assessing brand equity can be difficult. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). When you get higher website traffic, your chances of generating …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. What's better is that SEO is usually a good deal more affordable than store …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. It may be unclear who is responsible for SEO. Ask for references or get a case study to …

There is a chance that you already have evergreen content on your blog. The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. A short …

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. How …

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Advances in information technology and communication mean competition no longertakes place …

Review competitive lists and other pertinent industry sources. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which …

New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be …

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the "right" visitors and offer a great experience to your website's visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last …

In most cases, overt solicitations for products or services aren't welcome. Ask yourself if people would even search for this content. The first outcome will be easier to accomplish. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Once Googlebot is on your site, it crawls each …

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

When done well, content marketing can contribute to boosting a site's position in search rankings. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that …

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. But what are some techniques that may help your website move up in the rankings? Positive customer attitudes create stronger loyalty to the brand, which then provide greater …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn't use them. Defining …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It's often a really big and complex picture that needs to have everything working together to deliver the best results. One of the latest Google algorithm updates …

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. This data is …

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. According to a recent Netcraft survey, Apache holds 46% of the server market share when compared to Microsoft, which holds …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. When someone mentions search engines, do you automatically assume they're talking about Google? Search engines exist to present their users with quality content - if they didn't, then they nobody would …

Email can be a vital part of a company's digital marketing strategy. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each hour of …

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Original Content Is King, they say. That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. Google …

Google's home page has not changed much over the years. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you …

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. The keys are great product, sound service, niche focus, great content, and good search engine optimization. For example, if your product page is thin, you can add unique content in the form of a detailed …

Many sites are taking advantage of SEO. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to …

We all have a certain amount of storage space on our personal computers - the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines' rankings - people even resort to tricks in an attempt to attract the bots …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Optimize the content of your web …

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Advertising can strengthen brand equity. For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it's backed up by actual proof. If you're looking for long-tail …

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Amazon search and YouTube & Video search need to be taken into account, as search share of voice …

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Many quality open source software packages are worth exploring. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. Since in content curation you're …

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But …