Make sure you know exactly what you're doing with link research

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions However, I think it's important to understand that …

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Make Your Website More Friendly to Search Engines by considering blogs

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy …

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Search volume

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don't have …

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Create an Engaging Web Presence by the use of conversion rates

However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked …

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Update your search queries on a regular basis

The data and metrics are valuable because they give you insight into your customers: You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's …

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Find a simple guide to keywords and read up about it

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. That's also information to keep under your hat. Paid links are …

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This year will be the year of forums

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Fun with nofollow links for now

News articles can never be evergreen because they have an end date and refer to current events. A generic message makes the brand synonymous with the product category. There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Do any …

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How you will benefit from site submissions

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Using third-party applications will save you …

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Boost site speed and utilise nofollow links

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that …

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New school SEO is more about traffic

In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Every page after the …

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What Compels a Click?

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If your blog …

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Think about keyword research from the start

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

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Crawling and Indexing

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. You can also check Google Webmaster Tool to see if there are any …

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Why have dynamic pages been so popular?

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a …

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Make doorway sites your centre of attention

It’s important to get the basics right and that means proof reading every page before it gets published. Brokers deal in currency and stock while SEOs deal in information and data. Acquisition strategies within programs now often include generating intention as well as capturing it. Whereas a page's title …

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Make it sufficiently broad in terms of anchor text

We all started out as novices at one point; if you encounter one, be encouraging! Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. One task the search engines face is judging the value …

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Carve out time for concentrating on splogs

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Advanced machine analysis can easily make out if you are creating random strings of text with …

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Don't bury information in your navigation

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Users are especially fickle when it comes to mobile …

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All you wanted to know about analytics but were afraid to ask

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Technical aspects of redirecting pages

To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: These days, directory links are unlikely to generate a torrent of traffic but they're a good way …

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Consider link research at the inception

If you plan to do some basic SEO, it is must that you know how search engines work. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Social media platforms have all but taken over …

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Make sure that Googlebot can index your pages correctly

This is an extremely common issue with eCommerce websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. SEO and growth hacking share a common root — the mutual desire to grow a site’s …

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Focus on performance, user experience, and quality

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Should more importance be given to SEO for search marketing?

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Top trends in local search to watch

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. We are dedicated to using any white-hat techniques …

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How to survive your first encounter with sitemaps

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar …

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Why Does SEO Take So Long To… What?

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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Lets look at our approach to search engine spiders

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. A benchmark of 100-300 words is common. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be …

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