That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. Removing the duplicate content can have a very positive influence on the rankings of your pages. Google says it needs to detect an INTENT to manipulate Google to incur …

As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. One important concept to …

Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Just a few years ago, the average user …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Avoid adding unnecessary extensions at the end of URLs. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Keywords are usually broken up …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. There are enough studies done by leading SEO experts out there that suggest that there's …

Today's consumers spend an average of five hours and 16 minutes in front of a screen thatdoes not involve television. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to …

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Deriving your income from kiting trends online is not for the faint …

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Page copy should …

During the taxonomy development phase, content managers can sometimes get carried away with category creation. A continuous campaign uses media time in a steady stream. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …

Write unique descriptions for every page of your website. In case you don't know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Still, as long as you focus on long-term relevance and value, you will manage …

This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. Even though keyword research is the first and most important step in …

When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. Writing a …

Nearly, 74% of consumers use search engines to find local business information. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. You need images not only to improve a user's experience on your website but also because they have a positive impact on …

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary …

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Reviewing Your Website's …

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to …

Then, the IMC program can be designed to influence consumer thinking. Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google …

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Webpages that are light on words but heavy …

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented--It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe-Google. When …

Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Don't duplicate title tags across your website, as this can negatively impact your visibility It …

Merely creating a Facebook page or posting videos to YouTube does not suffice. The view that the brand represents a good value also creates this advantage. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword …

For other sites, it can mean the number of visitors that registered on the site. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you …

Geo-targeting is essential and greatly improves open rates and click-through rates. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. However, we've seen some of our clients rank very quickly without …

Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. How do you really get your SEO content to rock? You promote it! Get people to it. It has, therefore, become much harder for users to find …

Higher perceived benefits increase the inclination to search. Some search engines, including Google, pay attention to your site's IPs. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Images …

Optimizing for niche keywords helps to attain greater conversion rates. These strategies apply to the ingredients in the marketing mix and include all positioning, differentiation, and branding strategies. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher …

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Whenever your URL changes, think of what you may have going on that's attached …

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions However, I think it's important to understand that …

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy …

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don't have …

However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked …

Traffic from external backlinks are counted as referral traffic in Google analytics. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have …

The data and metrics are valuable because they give you insight into your customers: You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's …

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. That's also information to keep under your hat. Paid links are …

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

News articles can never be evergreen because they have an end date and refer to current events. A generic message makes the brand synonymous with the product category. There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Do any …

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Using third-party applications will save you …

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that …