Is the content on different pages original?

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. The basic thing you …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In a time when attention spans are shorter than ever, you’d expect that shorter and easier …

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Measure the quality and uniqueness

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Undoubtedly, mobile SEO is distinct from …

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Use Google Adwords & PPC Ad Campaigns

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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How Should You Use Search Activity Data?

Start focusing on your visitors, on the people that want to buy your product or services. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query …

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User Experience and SEO

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. The greatest selling point of …

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Identify new and existing keyword opportunities

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being …

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Making Websites More Visible

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO …

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Google is aware that paid linking goes on

You need to understand where you are now in order to accurately assess your future rankings. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best …

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Do not optimise for irrelevant keyword searches.

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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The need to quantify quality

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. If you want to achieve a higher ranking on Google and …

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Google recommends customer focused content

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. There are an awful lot …

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Boost Dwell Time

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. At the end of the day, Google makes decisions …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags …

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Include Meta tag and Page title inputs in the admin tool

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Web 2.0 indexing works wonders

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Google has worked to smash …

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Understanding the rationale behind search marketing

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Ranking potential is an assessment of where you can realistically …

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Simply put, people don’t know what they don’t know

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly …

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We want to come at this from all angles

Learn which industry ranking factors are important to your business and how to improve your online rankings. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major …

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Niche Directories are all the rage

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO …

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Have a Site Map and Text-only Navigation

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If your site had a stable flow of traffic and then it began to …

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Link to Influencers Within Your Content

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. People really love to check their search rankings. Many companies want to …

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Which page on my site is most relevant for that phrase?

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Meaningful content that operates as part of …

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Use Cases

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword selection is the starting point of the small business SEO process. You must choose …

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Closed groups and group invites

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Consider your exposure options for your content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Keep a Record of All SEO Expenses

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. On regular pages and posts, Google will most …

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Make Sure Your Website Content is Mobile Friendly

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of …

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Optimize from tail to head

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

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Stop changing your domain name

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for …

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Create great content people want to read

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. One of the basic tools of the trade for an SEO practitioner is the search …

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Follow a consistent content cadence

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Use Google’s Disavow Tool To Improve Ranking

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to …

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A backlink is a link to your site from another site

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Make sure you optimize your content with …

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Keyword ideas for traffic potential

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Become the online authority for your industry

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Think of Amazon. They probably have a few best-selling products, but the majority of their …

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