Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. It may be unclear who is responsible for SEO. Ask for references or get a case study to …

There is a chance that you already have evergreen content on your blog. The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. A short …

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. How …

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Advances in information technology and communication mean competition no longertakes place …

Review competitive lists and other pertinent industry sources. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which …

New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be …

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the "right" visitors and offer a great experience to your website's visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last …

In most cases, overt solicitations for products or services aren't welcome. Ask yourself if people would even search for this content. The first outcome will be easier to accomplish. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Once Googlebot is on your site, it crawls each …

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

When done well, content marketing can contribute to boosting a site's position in search rankings. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that …

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. But what are some techniques that may help your website move up in the rankings? Positive customer attitudes create stronger loyalty to the brand, which then provide greater …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn't use them. Defining …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It's often a really big and complex picture that needs to have everything working together to deliver the best results. One of the latest Google algorithm updates …

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. This data is …

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. According to a recent Netcraft survey, Apache holds 46% of the server market share when compared to Microsoft, which holds …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. When someone mentions search engines, do you automatically assume they're talking about Google? Search engines exist to present their users with quality content - if they didn't, then they nobody would …

Email can be a vital part of a company's digital marketing strategy. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each hour of …

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Original Content Is King, they say. That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. Google …

Google's home page has not changed much over the years. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you …

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. The keys are great product, sound service, niche focus, great content, and good search engine optimization. For example, if your product page is thin, you can add unique content in the form of a detailed …

Many sites are taking advantage of SEO. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to …

We all have a certain amount of storage space on our personal computers - the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines' rankings - people even resort to tricks in an attempt to attract the bots …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Optimize the content of your web …

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Advertising can strengthen brand equity. For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it's backed up by actual proof. If you're looking for long-tail …

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Amazon search and YouTube & Video search need to be taken into account, as search share of voice …

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Many quality open source software packages are worth exploring. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. Since in content curation you're …

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But …

Smaller hosting providers will often charge more for the domain name than you really need to pay. Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. If you are a business owner trying to improve your online presence it …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The extent of the authority of a website, determines …

With regards to SEO sharing your content increase the chances of your content being discovered faster and in turn enabling it to appear in the index quicker. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to …

Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. We all know that when it comes to link building, we aim for the authority links in the first place. But they're also the hardest to land …

An advertising agency might have relevant experience without representing a competitor. For existing sites, keyword research identifies keywords that are already "working" (i.e., keywords that convert) and tries to find new ones that can assist in attaining additional quality traffic. In its efforts to eliminate low quality content from …

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Search engines have responded to …

Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. The net effect becomes a steadydecline in brand loyalty. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand …

Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. Finding authoritative sites that'll link back to your pages can be difficult. Google and its furry animals have done …

Why do online businesses disavow links? Trust your gut where you see signs of growth. These negative sentiments are normally caused by a bad experience with a vendor or particular brand. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't …