However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Using third-party applications will save you …

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that …

In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Every page after the …

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Search engine optimization, or SEO, is …

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. The way that websites …

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If your blog …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. A search engine is a powerful piece of software that utilizes algorithms. Head and long tail: What's the difference? Make sure you’re not giving …

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. You can also check Google Webmaster Tool to see if there are any …

If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. The cleaner the code on your …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a …

It’s important to get the basics right and that means proof reading every page before it gets published. Brokers deal in currency and stock while SEOs deal in information and data. Acquisition strategies within programs now often include generating intention as well as capturing it. Whereas a page's title …

Search engines have a limited ability to recognize images, animation, video and audio. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. You cannot get away with keyword “stuffing” anymore …

We all started out as novices at one point; if you encounter one, be encouraging! Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. One task the search engines face is judging the value …

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Advanced machine analysis can easily make out if you are creating random strings of text with …

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Users are especially fickle when it comes to mobile …

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: These days, directory links are unlikely to generate a torrent of traffic but they're a good way …

If you plan to do some basic SEO, it is must that you know how search engines work. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Social media platforms have all but taken over …

This is an extremely common issue with eCommerce websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. SEO and growth hacking share a common root — the mutual desire to grow a site’s …

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. We are dedicated to using any white-hat techniques …

The crawler doesn’t check every day that if a page is updated or if the new page is added. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. When you are trying to figure what keywords are best to target for your business …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar …

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. The truth is that …

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. A benchmark of 100-300 words is common. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be …

The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. Since your content is evergreen, you will get more visitors to …

This is the method our client’s employ and it’s powerful. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Be aware of the keywords that people search (or would search) to find your business …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Being engaged with your audience is also very important. If you want your website to rank well on Google, you’ll need to post high quality …

With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. There are a number of tools that let you check how many links are pointing …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. One of the biggest benefits of SEO is …

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. If over time your site has acquired an average of 5 links per day, and then the links …

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the …

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links …

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could …

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

For a search program to be successful, it must also be specific and clear. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …