The first indication should be keyword research

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a …

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Attract links, stop chasing links

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus …

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Content marketing serves more than one very useful purpose

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Run search traffic reports on your main keywords

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Failing To Optimize Keywords

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! The reason that most SEOs don’t know technical SEO …

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Take-in Originality

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Vertical search is the term people sometimes use for specialty or niche search engines that focus on a …

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Time to Do The Research

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. CTR gives some insight into how likely …

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50% of search queries are four words or longer

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Heading tags are tags that are used for the creations …

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Making Changes Early and Often

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Link building, as a …

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Approved Does Not Mean Published

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page An SEO specialist should know …

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Does your site sabotage your content?

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks …

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Monitor the evolution of your Google search results

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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No link value is lost

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …

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Revel in constraints (not restraints)

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Canonicalizing a page is a way of telling Google that …

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Understand the different hosting options available

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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The Thinking Digital Interviews Mat Clayton of Mixcloud

In 2006 Mat graduated from Sidney Sussex with a Masters in Electrical and Information Science, then went on to form Wakari Ltd as a single man consultancy where he worked on designing synchronized distributed wireless sensor networks for oil rigs. In late 2008, excited by the social web and the …

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