Domain name – make it brandable

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Examination of content keywords and present engine rank­ings of competitive websites to determine an …

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Make that list bigger!

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the …

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Participate in blog discussions

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. On-page SEO best practices allow us to …

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Simply put, people don’t know what they don’t know

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Ensure the number of new site …

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SEO thats shines above the rest

Optimizing your images gives your website an additional chance to be found via image search. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than …

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Add Facebook “Like” and “Share” buttons

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Make the content flow easily to keep people intrigued and reading. Spend some time to get to know the people who consistently share your content. Pull …

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How do You Know Your Website Has Been Attacked?

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Encourage customers to leave positive reviews

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Local SEO understands changing attention spans

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Humans are lazy creatures …

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Search Engine Marketing is hyped

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Keep your site updated and full of very useful content

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines …

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Proofread The Content Before You Go Live

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Finding a good balance between the various “free” forms of building Back Links and the …

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Estimate your contents longevity

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Add mobile URLs to Sitemap for SEO

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Reaching an international audience …

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Find ideas that Google identifies as semantically related

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the …

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Think hard about sharing

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to …

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Where are people coming from to get to your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Supplemental Content for SEO

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Never sell yourself short and never assume anyone knows your business better than you. One of the problems international businesses continuously need to address is identifying themselves as “local” in …

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The importance of domain name selection for SEO

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Having an …

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Use Quality Page Meta Title & Descriptions

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Just like you should interview others, seize opportunities to be interviewed, no matter how small the …

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You are a secret waiting to be discovered

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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How do you present SEO services?

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Is your product …

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Tailor to shoppers, not search engines

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Domain authority is a score (on …

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Try New Things

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. As you may well know, Google has altered …

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Landing page and site user experience

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of …

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Made a website, but is not showing in the SERPs?

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. The bottom line is that if you’re focusing on a small group of generic keywords, you’re …

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Diversify your linking profile

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Make sure at least one image file name includes your target keyword …

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You ask what is slow?

Measure and monitor what is working and update your strategy on the fly. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. The …

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Review your goal keywords

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers …

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Tags, tags, tags!

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines There are few things more frustrating and downright annoying than investing a …

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So, does true white hat SEO really exist?

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Google, now more than ever, don't just want more content, they want content that they feel is quality. Standard engagement behaviours on SERP results, such as click-throughs and …

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Stay Focused on the Long-Term

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Who wants to get a 404 page after clicking on a link? Broken links make …

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Align your SEO copywriting efforts with the conversion funnel

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks …

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What Are Keywords, and Why Do They Matter?

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have …

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Optimize your content around a topic, not around a single keyword

A natural link profile has variety. The links come from different domains and links will have different strengths. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. If you’ve been producing content in a haphazard manner, hoping and praying that some of …

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Talk to your customers

Optimizing your images gives your website an additional chance to be found via image search. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Many marketers are so focused on building out site hierarchy, wireframing and design of …

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Check your website’s main pages for outdated information

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been …

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Quality, Plus Visibility

If the wrong people are hitting your website, it's all for nothing Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Don ’t keyword stuff – write naturally using synonyms, relevant terms and …

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