Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more …
more ...Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. By starting a blog — or …
more ...Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year …
more ...Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …
more ...With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Essentially, try to …
more ...Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …
more ...To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. It is not known how many users …
more ...When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Without on page optimization of your content which talks about your website, there …
more ...Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Billions of searches are performed each …
more ...95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which …
more ...When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Creative, interesting, and informational articles that really speak …
more ...The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If you do decide to use an …
more ...Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …
more ...Find out which channels are driving traffic to your competition . Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Make it easier for search engines to index your website. Google is better at working …
more ...A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. The search engines tend to give pages with longer, more in-depth content a higher …
more ...To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …
more ...Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Cross linking is a great …
more ...Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve …
more ...Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …
more ...The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This …
more ...On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …
more ...Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …
more ...Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content …
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