Stay Focused on the Long-Term

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Who wants to get a 404 page after clicking on a link? Broken links make …

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Align your SEO copywriting efforts with the conversion funnel

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks …

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What Are Keywords, and Why Do They Matter?

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have …

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Optimize your content around a topic, not around a single keyword

A natural link profile has variety. The links come from different domains and links will have different strengths. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. If you’ve been producing content in a haphazard manner, hoping and praying that some of …

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Talk to your customers

Optimizing your images gives your website an additional chance to be found via image search. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Many marketers are so focused on building out site hierarchy, wireframing and design of …

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Check your website’s main pages for outdated information

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been …

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Quality, Plus Visibility

If the wrong people are hitting your website, it's all for nothing Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Don ’t keyword stuff – write naturally using synonyms, relevant terms and …

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Good content + bad design = failure

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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How Much is a Website Worth?

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Mobile optimization

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Every …

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Never Stop Working

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Think of outreach as a brand …

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Relevancy score

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. By putting out content, not only …

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Be clear, truthful and accurate

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Use social sharing buttons as a matter of course

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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Websites which are not yet indexed by Google

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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The most obvious backlink tactic

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal …

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Adopt a flat website architecture

You will never get enough traffic on your website. That’s the human nature. We always strive for more. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they …

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Consumers trust authority

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data …

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Providing value earlier in the consumer buying process

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there …

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Don’t guess your site speed problems; diagnose

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and …

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SEO can be overwhelming for any number of reasons

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that …

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See what keywords your site is visible for

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is …

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The first indication should be structure

How do you find people who value SEO enough to pay your prices? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Did you …

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Become relevant for your search terms

It helps the search engines quickly determine what the page is about. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. One of the recommendations I frequently give as an SEO …

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Removing unnecessary plugins

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. The reality is that, for many businesses, 10-20 high-quality …

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A good website brings boatloads of money into your bank account

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure …

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On page optimization is a foundation for successful SEO

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable …

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Google guidelines don't agree with your approach

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. When you are creating text, keep in mind that web …

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Discover the connection between content and user experience

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a …

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Link internal pages in your content

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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Show don't Tell

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling …

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