Become relevant for your search terms

It helps the search engines quickly determine what the page is about. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. One of the recommendations I frequently give as an SEO …

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Removing unnecessary plugins

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. The reality is that, for many businesses, 10-20 high-quality …

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A good website brings boatloads of money into your bank account

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure …

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On page optimization is a foundation for successful SEO

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable …

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Google guidelines don't agree with your approach

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. When you are creating text, keep in mind that web …

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Discover the connection between content and user experience

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a …

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Link internal pages in your content

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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Show don't Tell

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling …

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Template footprint leaving a low ratio of original content

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term …

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Let the world know you are creating content

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. The easiest way to get editorial links is to create outstanding …

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Linking Out To Relevant & Authority Sites

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Niche Directories are all the rage

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority …

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Determining Relevance: Trust Your Gut

So what it does it take to achieve a high ranking on Google? How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? An organic search strategy that involves a dedicated consumer focused approach is highly …

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Find Keywords People Already Use for Your Business

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Currently more than half of searches account for mobile devices. Sometimes you just …

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SEO can be overwhelming for any number of reasons

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. You need to come up with blog post ideas, and there …

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Technical aspects of marketing on Google

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …

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Where to start, I have so many pages?

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If you can’t meet a visitor’s need on that page, direct them to a page …

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The first indication should be keyword research

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a …

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Attract links, stop chasing links

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus …

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Content marketing serves more than one very useful purpose

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Run search traffic reports on your main keywords

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Failing To Optimize Keywords

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! The reason that most SEOs don’t know technical SEO …

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Take-in Originality

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Vertical search is the term people sometimes use for specialty or niche search engines that focus on a …

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Time to Do The Research

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. CTR gives some insight into how likely …

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50% of search queries are four words or longer

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Heading tags are tags that are used for the creations …

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Making Changes Early and Often

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Link building, as a …

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Approved Does Not Mean Published

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page An SEO specialist should know …

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Does your site sabotage your content?

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks …

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Monitor the evolution of your Google search results

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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No link value is lost

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …

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Revel in constraints (not restraints)

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Canonicalizing a page is a way of telling Google that …

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Understand the different hosting options available

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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The Thinking Digital Interviews Mat Clayton of Mixcloud

In 2006 Mat graduated from Sidney Sussex with a Masters in Electrical and Information Science, then went on to form Wakari Ltd as a single man consultancy where he worked on designing synchronized distributed wireless sensor networks for oil rigs. In late 2008, excited by the social web and the …

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