When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. We are dedicated to using any white-hat techniques …

The crawler doesn’t check every day that if a page is updated or if the new page is added. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. When you are trying to figure what keywords are best to target for your business …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar …

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. The truth is that …

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. A benchmark of 100-300 words is common. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be …

The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. Since your content is evergreen, you will get more visitors to …

This is the method our client’s employ and it’s powerful. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Be aware of the keywords that people search (or would search) to find your business …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Being engaged with your audience is also very important. If you want your website to rank well on Google, you’ll need to post high quality …

With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. There are a number of tools that let you check how many links are pointing …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. One of the biggest benefits of SEO is …

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. If over time your site has acquired an average of 5 links per day, and then the links …

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the …

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links …

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could …

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

For a search program to be successful, it must also be specific and clear. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google wants to ensure that the …

. Try putting into Google search terms related to your business, its products and services. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth …

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google Analytics will help you in your investigations on these factors. It may seem quite fascinating for your website to …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. If …

If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the …

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are …

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. More and more, the use of SEO …

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. The absence of a hard and …

It’s imperative to first examine which search engine optimization areas will need oversight for an SEO program. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Not particularly pioneering, but 10 years ago, it was a tried and tested …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices …

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

The first is a complete copy. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically …

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. This means that users are relying …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in …

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy …

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Do not spam people to build backlinks for yourself. Search engines will also …

Add internal links to the taxonomies the post belongs to Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be …

Your target audience needs to understand the topic and be able to put it into practice. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords …