I urge you to think about bread crumbs

RankBrain and other machine learning systems examine user behavior to deliver the "best" search results possible. Unfortunately, what's deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Have you ever wondered why Google.com delivers different results for …

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Losing Focus on landing pages

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Webpages …

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The mysterious world of meta tags

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Remember, E-A-T …

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Improve engagement by utilising meta tags

Since engagement is directly tied to user experience, here's another one of the core principles of UX for you: users should never struggle to find the content they need. If we recall that data is just basically bits and pieces, we can see that this is wrong. Audit links back …

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The steps needed for putting trust rank into action

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. One of the best ways to start earning links is …

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Tell me more about sitemaps

A simple way to create nonsensical names is to combine parts of two or more words into a new word. If the issues in the reviews are real, then deal with them. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. When …

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Follow the best practices outlined herein for meta tags

There are numerous benefits to dedicated server hosting. Following an internal search, the consumer makes a mental decision regarding an external search. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend …

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Check also Wikipedia's dead links

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. At a certain point, an …

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I bet you didn't know this about metrics

Sites designed for an older audience are not the same as those designed for teenagers. You can do so on a separate bio page that also contains the author's past content, or even at the bottom of the article. There are literally hundreds of factors that could influence your rankings …

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What your mum didn't tell you about keyword stuffing

The basic idea of hybrid search engines is the unification of a variety of results, including organic spidered results, directory results, news results, and product results. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results …

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Types of site changes brought on by javascript

Assessing brand equity can be difficult. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). When you get higher website traffic, your chances of generating …

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Learn to do stickiness like a professsional

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Take care when dealing with page impressions

Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. It may be unclear who is responsible for SEO. Ask for references or get a case study to …

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Reasons that people rely on link bait

There is a chance that you already have evergreen content on your blog. The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. A short …

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We've reached a tipping point when it comes to SEM

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. How …

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More focus is put on quality

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Advances in information technology and communication mean competition no longertakes place …

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Simple Tips for using meta tags to get ahead of your Competition

Review competitive lists and other pertinent industry sources. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which …

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High advertisement ratio can be mitigated by using backlinks

New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be …

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Make the most of SEO by really understanding comment spam

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

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Who else wants to enjoy forums

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. But what are some techniques that may help your website move up in the rankings? Positive customer attitudes create stronger loyalty to the brand, which then provide greater …

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The death of SEM

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn't use them. Defining …

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Personalization counts: how does ROI fit into this?

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It's often a really big and complex picture that needs to have everything working together to deliver the best results. One of the latest Google algorithm updates …

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Discover the connection between user experience URLs

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. This data is …

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The lazy way to site submissions

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. According to a recent Netcraft survey, Apache holds 46% of the server market share when compared to Microsoft, which holds …

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Clear and unbiased facts about analytics

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. When someone mentions search engines, do you automatically assume they're talking about Google? Search engines exist to present their users with quality content - if they didn't, then they nobody would …

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