Top trends in local search to watch

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. We are dedicated to using any white-hat techniques …

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How to survive your first encounter with sitemaps

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar …

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Why Does SEO Take So Long To… What?

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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Lets look at our approach to search engine spiders

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. A benchmark of 100-300 words is common. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be …

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What effect does backlink indexing have?

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

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All you wanted to know about forums but were afraid to ask

Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Being engaged with your audience is also very important. If you want your website to rank well on Google, you’ll need to post high quality …

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Things that make you love and hate content

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. If over time your site has acquired an average of 5 links per day, and then the links …

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Google measures by pixel width, not character count

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the …

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Try optimizing your TF-IDF scores

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links …

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Beginner's guide to trust rank

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could …

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Understanding the rationale behind site structure

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Understanding backlinks

For a search program to be successful, it must also be specific and clear. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …

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Use the right tools to find potential link partners

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google wants to ensure that the …

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Can a techie truly understand backlinks

. Try putting into Google search terms related to your business, its products and services. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth …

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Learn from these mistakes before you learn about web 2.0

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has …

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A few words on keywords

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google Analytics will help you in your investigations on these factors. It may seem quite fascinating for your website to …

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Clarification about organic links

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. If …

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What everyone ought to know about comment spam

If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the …

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A focus on webmaster tools to benefit search engine placement

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are …

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Adopt a customer centric view of googlebot crawlers

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. More and more, the use of SEO …

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The death of analysis

It’s imperative to first examine which search engine optimization areas will need oversight for an SEO program. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Not particularly pioneering, but 10 years ago, it was a tried and tested …

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It Doesn't Mean Anything Without Data

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

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Don’t forget about page impressions

The first is a complete copy. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically …

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Succeeding in SEO means paying attention to page rank

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. This means that users are relying …

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The hidden agenda of SERPs

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in …

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How to survive your first encounter with social media

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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Use Semantic Markup To Improve Ranking

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the …

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Is this the end of citations as we know it?

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy …

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Make search queries the main focus of your marketing tactics

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Do not spam people to build backlinks for yourself. Search engines will also …

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Hidden facts about long tail search

Add internal links to the taxonomies the post belongs to Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be …

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