Unexpected ways LSI can help with getting your website noticed

It’s a little reassuring, too, that some things we make online have a chance to endure. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Selective internal linking and relevant content can augment keyword stemming …

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Personalization counts: how do conversion rates fit into this?

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Difficult things about link bait

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. With content being king, some companies will do whatever they can to …

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Be mindful of page rank

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. You want your company’s name to be one of the first results that they see. When you …

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Set goals for desirable links to obtain

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the …

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Design + conversion rates = Greatness

They figure out what your website is all about by crawling the content. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Browse your own site for a while and try to click on …

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Search for Twitter users with similar interests

The best directories are the ones that also provide useful information for your potential customers. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to …

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Personalization counts: how do splogs fit into this?

Quality and visibility. This is truly the great secret to SEO and content. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and …

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How to really understand keywords

It is always fresh and up-to-date. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to …

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Define your goals with regards to SEO

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It …

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The best advice I've listened to about doorway sites

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Test your site’s link and fix the broken links to minimise the error …

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The reason everyone loves web crawlers

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your …

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You’ve got to keep the flow going all the way through just like a river

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Types of site changes brought on by landing pages

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort While there are a ton of great SEO companies out there providing …

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Trust and Relationships

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. If the wrong people are hitting your website, it's all for nothing The job of an SEO specialist doesn’t stop with …

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Find posts that aren’t linked to

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Remember: quality is always more important than quantity when it comes to links …

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Determine which keywords people are using to find your web pages

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Join the communities and start building relationships …

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What the Keyword Data Tells You

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Optimise your 404 error page

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also …

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How To Find Hundreds Of Awesome Keywords

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. One day …

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Get People Talking About Your Brand

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. While changing the URL and metadata for your content isn’t exactly using social to …

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Planning is a crucial part of any SEO campaign

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment …

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Make Sure Your Site Kicks Butt On Mobile

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will …

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The title tag gets a lot of weight in Google

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the …

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Template footprint leaving a low ratio of original content

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this …

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How Should You Use Search Activity Data?

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. SEO should be considered one of the tools …

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Auto anchor text

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. No follow …

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Make frequent link audits

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Search engines don't just look for images

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Explain to Your Client What Traffic Is Realistic to Expect

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. While there are a ton of great SEO companies out there providing valuable work and helping …

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What are your most popular pages/items about?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Look for scraped content on your site

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Whenever a high …

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The hardest part of SEO is good external link acquisition campaigns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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