Be undeniably good

But most people who start small businesses aren't super-affluent to begin with ' after all, one of the attractions of achieving small-business success is building your own nest egg. Branding your enterprise consists of a good deal more than simply settling on a company label. Obviously, the customers avatars that you …

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Review questions or issues

Give these good customers a reason to continue frequenting your business and giving your company referrals. Most people don't try new ideas on their own because they are afraid of making a mistake and incurring their boss's wrath, and because the way they're doing it works. In prisons today, prisoners …

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Have a realistic assessment of competitors

Only after you know the exact amount of your company equity or capital investment can you determine the return on investment you want to shoot for. It is no good Ikea selling everything in its warehouse and then surveying the empty shelves and wondering what happens next ' it has to …

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High rates of return

Liquidity ratios compare short-term assets to short-term liabilities. Often, one has to be in action in order to know the right thing to do. Because free isn't really free, a giveaway must help a business sell its core item. Profit is the company owner's reward for taking business risk.

The …

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Are your equipment rates accurate?

It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store, to the wife who was calling at a neighbor's, and to the daughter at home. That makes it more of a challenge when …

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Tell how you come up with ideas

Your best diploma is a big bill of sale. Value measurement is problematic as value is embedded in relationships and networks and therefore difficult to separate out. It gives people the idea that you have a well-thought-out plan of action so they have more confidence that you have credibility and …

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Don?t wish it were easier; wish you were better

Do you personally order and schedule all employees and material deliveries because you don't have a system in place to allow your supervisor or office manager to do it for you? It may be that the investor just backed a company very similar to your own and now wants something …

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Soaking the Rich

It works best in small organizations such as sole proprietorships. Other elements of positioning include the product itself, the communication surrounding its promotion, and the way it s delivered to the market. Interaction is not confined to communication, negotiation and agreements between individual managers. Locating a small business near an …

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