The bounce rate is an important metric to measure the relevancy of content to users. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. You can control both the pages that Googlebot crawls and (should you wish) request a reduction …

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Advances in information technology and communication mean competition no longertakes place …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Once Googlebot is on your site, it crawls each …

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The extent of the authority of a website, determines …

Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. The net effect becomes a steadydecline in brand loyalty. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand …

Facebook characteristics using email addresses, phone n While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate …

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they …

The keywords tag is another way to educate search engines about your website. Often webmasters are actually unaware of their site downtimes. The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. These include greater search engine results page …

Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Utilizing outreach techniques is a great way to …

Advertising offers an excellent venue to increase brand awareness. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Well known search engines such as Google rank websites according to …

During the taxonomy development phase, content managers can sometimes get carried away with category creation. A continuous campaign uses media time in a steady stream. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …

Write unique descriptions for every page of your website. In case you don't know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Still, as long as you focus on long-term relevance and value, you will manage …

Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. How do you really get your SEO content to rock? You promote it! Get people to it. It has, therefore, become much harder for users to find …

Higher perceived benefits increase the inclination to search. Some search engines, including Google, pay attention to your site's IPs. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Images …

Optimizing for niche keywords helps to attain greater conversion rates. These strategies apply to the ingredients in the marketing mix and include all positioning, differentiation, and branding strategies. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher …

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don't have …

The data and metrics are valuable because they give you insight into your customers: You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's …

We all started out as novices at one point; if you encounter one, be encouraging! Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. One task the search engines face is judging the value …

To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: These days, directory links are unlikely to generate a torrent of traffic but they're a good way …

If you plan to do some basic SEO, it is must that you know how search engines work. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Social media platforms have all but taken over …

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. There are a number of tools that let you check how many links are pointing …

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. If over time your site has acquired an average of 5 links per day, and then the links …

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google wants to ensure that the …

If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the …

The first is a complete copy. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically …

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

Your target audience needs to understand the topic and be able to put it into practice. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords …

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. With content being king, some companies will do whatever they can to …

They figure out what your website is all about by crawling the content. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Browse your own site for a while and try to click on …

Quality and visibility. This is truly the great secret to SEO and content. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and …

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your …

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Join the communities and start building relationships …

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. One of my firm beliefs is that Google …

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …