Assessing brand equity can be difficult. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). When you get higher website traffic, your chances of generating …

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. How …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn't use them. Defining …

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It's often a really big and complex picture that needs to have everything working together to deliver the best results. One of the latest Google algorithm updates …

Smaller hosting providers will often charge more for the domain name than you really need to pay. Search never truly was a text-only game - input methods like images, voice, and video content can be optimized for search. If you are a business owner trying to improve your online presence it …

Nearly, 74% of consumers use search engines to find local business information. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title …

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Reviewing Your Website's …

Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Don't duplicate title tags across your website, as this can negatively impact your visibility It …

Geo-targeting is essential and greatly improves open rates and click-through rates. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. However, we've seen some of our clients rank very quickly without …

Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Being engaged with your audience is also very important. If you want your website to rank well on Google, you’ll need to post high quality …

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links …

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are …

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy …

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. If you make sure …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. The search engines analyze the reading level of …

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines …

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. The length of your posts is also an important consideration. Back in the days of …

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. The basic thing you …

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Structured data, sometimes referred to as schema markup, are codes …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Google has worked to smash …

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If your site had a stable flow of traffic and then it began to …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Meaningful content that operates as part of …

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. A fantastic and free way to get new ideas for keywords in your niche is …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. It is not known how many users …

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Content Creation is the basis of …

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. If your site is regularly updated it shows Google the site is still active, kept …

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Creative, interesting, and informational articles that really speak …

Search engines have made it clear: a vitally important part of the future of search is “rich results.” In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. The job of an SEO specialist doesn’t stop with …

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content …

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? SEO is connected to strong sales funnels and often …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there …

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is …

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …