SEO has truly come into its own as a marketing channel

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the …

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Recover your dead backlinks

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Search Engine Optimisation …

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Interlink your web pages

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results …

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Try to get involved in the human element of web data.

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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It’s time to revolutionize our approach to duplicate content

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Organizations should take many factors into account when pursuing …

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Optimise your 404 error page

Another tip is to make sure you do your research and examine which terms to target before you set out. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

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Making Changes Early and Often

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Ask …

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Think of ways to stand out from the crowd

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. If everyone’s mobile …

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Evaluate the credibility of a website using a simple approach

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Bad content truly can do long-lasting damage to your website, brand and business. Developers who …

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Include Meta tag and Page title inputs in the admin tool

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Keep a Record of All SEO Expenses

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. On regular pages and posts, Google will most …

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Use Google’s Disavow Tool To Improve Ranking

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to …

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Use Semantic Markup To Improve Ranking

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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What to Do?

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Billions of searches are performed each …

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Have the ability to scale as you grow bigger

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and …

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Create Keyword Evaluation Models

Measure and monitor what is working and update your strategy on the fly. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a …

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Build authority to enhance search visibility

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Page load speed

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Google uses the date that a domain with …

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Cross-link relevant content

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. A great way to …

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Community Hijacking for SEO

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Sitelinks can be a little bit of a double-edged sword: even …

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Domain name – make it brandable

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Examination of content keywords and present engine rank­ings of competitive websites to determine an …

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Keep your site updated and full of very useful content

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines …

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Estimate your contents longevity

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Think hard about sharing

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to …

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Try New Things

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. As you may well know, Google has altered …

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Landing page and site user experience

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of …

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You ask what is slow?

Measure and monitor what is working and update your strategy on the fly. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. The …

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Quality, Plus Visibility

If the wrong people are hitting your website, it's all for nothing Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Don ’t keyword stuff – write naturally using synonyms, relevant terms and …

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Be clear, truthful and accurate

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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The most obvious backlink tactic

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal …

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Consumers trust authority

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data …

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On page optimization is a foundation for successful SEO

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable …

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Discover the connection between content and user experience

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a …

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Time to Do The Research

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. CTR gives some insight into how likely …

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