The bounce rate is an important metric to measure the relevancy of content to users. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. You can control both the pages that Googlebot crawls and (should you wish) request a reduction …

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Advances in information technology and communication mean competition no longertakes place …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Once Googlebot is on your site, it crawls each …

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The extent of the authority of a website, determines …

Facebook characteristics using email addresses, phone n While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate …

Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Utilizing outreach techniques is a great way to …

Advertising offers an excellent venue to increase brand awareness. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Well known search engines such as Google rank websites according to …

Write unique descriptions for every page of your website. In case you don't know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Still, as long as you focus on long-term relevance and value, you will manage …

Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. How do you really get your SEO content to rock? You promote it! Get people to it. It has, therefore, become much harder for users to find …

Higher perceived benefits increase the inclination to search. Some search engines, including Google, pay attention to your site's IPs. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Images …

Optimizing for niche keywords helps to attain greater conversion rates. These strategies apply to the ingredients in the marketing mix and include all positioning, differentiation, and branding strategies. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher …

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don't have …

To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: These days, directory links are unlikely to generate a torrent of traffic but they're a good way …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the …

Your target audience needs to understand the topic and be able to put it into practice. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords …

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. With content being king, some companies will do whatever they can to …

They figure out what your website is all about by crawling the content. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Browse your own site for a while and try to click on …

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In a time when attention spans are shorter than ever, you’d expect that shorter and easier …

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Your online competitors may not be who …

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more …

Using structured data, you can serve Google your address details in the most convenient way. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize …

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. The search engines tend to give pages with longer, more in-depth content a higher …

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. SEO results are only keenly felt long-term, and …

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. On-page SEO best practices allow us to …

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Make the content flow easily to keep people intrigued and reading. Spend some time to get to know the people who consistently share your content. Pull …

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Having an …

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Just like you should interview others, seize opportunities to be interviewed, no matter how small the …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been …

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. The reality is that, for many businesses, 10-20 high-quality …