Recover your dead backlinks

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Search Engine Optimisation …

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Content is for humans

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Define your goal

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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It’s time to revolutionize our approach to duplicate content

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Organizations should take many factors into account when pursuing …

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Optimise your 404 error page

Another tip is to make sure you do your research and examine which terms to target before you set out. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

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Making Changes Early and Often

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Ask …

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Optimize images with your key term

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Evaluate the credibility of a website using a simple approach

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Bad content truly can do long-lasting damage to your website, brand and business. Developers who …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In a time when attention spans are shorter than ever, you’d expect that shorter and easier …

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Closed groups and group invites

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Keep a Record of All SEO Expenses

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. On regular pages and posts, Google will most …

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Follow a consistent content cadence

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Use Google’s Disavow Tool To Improve Ranking

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to …

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Use Semantic Markup To Improve Ranking

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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What to Do?

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Billions of searches are performed each …

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Create Keyword Evaluation Models

Measure and monitor what is working and update your strategy on the fly. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a …

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Consumers trust authority

Using structured data, you can serve Google your address details in the most convenient way. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize …

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Time proven tips for better SEO rankings

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. The search engines tend to give pages with longer, more in-depth content a higher …

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Build authority to enhance search visibility

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Content is King (for now)

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. SEO results are only keenly felt long-term, and …

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Cross-link relevant content

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. A great way to …

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Domain name – make it brandable

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Examination of content keywords and present engine rank­ings of competitive websites to determine an …

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Participate in blog discussions

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. On-page SEO best practices allow us to …

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Add Facebook “Like” and “Share” buttons

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Make the content flow easily to keep people intrigued and reading. Spend some time to get to know the people who consistently share your content. Pull …

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Search Engine Marketing is hyped

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Keep your site updated and full of very useful content

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines …

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Estimate your contents longevity

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Think hard about sharing

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to …

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The importance of domain name selection for SEO

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Having an …

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Use Quality Page Meta Title & Descriptions

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Just like you should interview others, seize opportunities to be interviewed, no matter how small the …

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Landing page and site user experience

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of …

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You ask what is slow?

Measure and monitor what is working and update your strategy on the fly. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. The …

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Check your website’s main pages for outdated information

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been …

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Quality, Plus Visibility

If the wrong people are hitting your website, it's all for nothing Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Don ’t keyword stuff – write naturally using synonyms, relevant terms and …

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Websites which are not yet indexed by Google

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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The most obvious backlink tactic

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal …

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Consumers trust authority

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data …

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Removing unnecessary plugins

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. The reality is that, for many businesses, 10-20 high-quality …

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