Make sure that Googlebot can index your pages correctly

This is an extremely common issue with eCommerce websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. SEO and growth hacking share a common root — the mutual desire to grow a site’s …

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What effect does backlink indexing have?

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

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Understanding backlinks

For a search program to be successful, it must also be specific and clear. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …

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Learn from these mistakes before you learn about web 2.0

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has …

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A few words on keywords

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google Analytics will help you in your investigations on these factors. It may seem quite fascinating for your website to …

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What everyone ought to know about comment spam

If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the …

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Use Semantic Markup To Improve Ranking

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the …

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Unexpected ways LSI can help with getting your website noticed

It’s a little reassuring, too, that some things we make online have a chance to endure. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Selective internal linking and relevant content can augment keyword stemming …

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Difficult things about link bait

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. With content being king, some companies will do whatever they can to …

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Design + conversion rates = Greatness

They figure out what your website is all about by crawling the content. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Browse your own site for a while and try to click on …

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Define your goals with regards to SEO

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It …

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The reason everyone loves web crawlers

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your …

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Trust and Relationships

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. If the wrong people are hitting your website, it's all for nothing The job of an SEO specialist doesn’t stop with …

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Find posts that aren’t linked to

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Remember: quality is always more important than quantity when it comes to links …

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Recover your dead backlinks

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Search Engine Optimisation …

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Content is for humans

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Define your goal

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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It’s time to revolutionize our approach to duplicate content

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Organizations should take many factors into account when pursuing …

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Optimise your 404 error page

Another tip is to make sure you do your research and examine which terms to target before you set out. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

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Making Changes Early and Often

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Ask …

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Optimize images with your key term

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Evaluate the credibility of a website using a simple approach

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Bad content truly can do long-lasting damage to your website, brand and business. Developers who …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In a time when attention spans are shorter than ever, you’d expect that shorter and easier …

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Closed groups and group invites

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Keep a Record of All SEO Expenses

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. On regular pages and posts, Google will most …

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Follow a consistent content cadence

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Use Google’s Disavow Tool To Improve Ranking

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to …

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Use Semantic Markup To Improve Ranking

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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What to Do?

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Billions of searches are performed each …

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Create Keyword Evaluation Models

Measure and monitor what is working and update your strategy on the fly. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a …

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Consumers trust authority

Using structured data, you can serve Google your address details in the most convenient way. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize …

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Time proven tips for better SEO rankings

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. The search engines tend to give pages with longer, more in-depth content a higher …

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Build authority to enhance search visibility

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Content is King (for now)

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. SEO results are only keenly felt long-term, and …

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Cross-link relevant content

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. A great way to …

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