Monitoring the Performance of Your Business

You have to highlight your product s most compelling characteristics, such as low cost or uniquely high quality, that will make it stand out in the marketplace and attract buyers willing to pay your price. Is your business moving toward giving you what you wanted when you started your entrepreneurial …

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Competitive factors or competition

However, venture capitalists will back seedlings if the idea is strong enough and the prospects promising enough. An exchange medium'minerals, spices, cash, or something else'has typically been used to attach value to items being exchanged. Businesses that are recognized as the best in their markets continually take care of their …

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What are the merits of web portals on today's web?

Don't ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don't wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the …

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Check also Wikipedia's dead links

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. At a certain point, an …

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What your mum didn't tell you about keyword stuffing

The basic idea of hybrid search engines is the unification of a variety of results, including organic spidered results, directory results, news results, and product results. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results …

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Make the most of SEO by really understanding comment spam

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

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Learn more about Page speed and SEO

We all have a certain amount of storage space on our personal computers - the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines' rankings - people even resort to tricks in an attempt to attract the bots …

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Less is always better when it comes to SEO

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd …

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Lets look at our approach to SEO

That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. Removing the duplicate content can have a very positive influence on the rankings of your pages. Google says it needs to detect an INTENT to manipulate Google to incur …

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SEO for Raw Traffic

As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. One important concept to …

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Create an Engaging Web Presence by the use of conversion rates

However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked …

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Fun with nofollow links for now

News articles can never be evergreen because they have an end date and refer to current events. A generic message makes the brand synonymous with the product category. There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Do any …

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Crawling and Indexing

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. You can also check Google Webmaster Tool to see if there are any …

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Why have dynamic pages been so popular?

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a …

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Should more importance be given to SEO for search marketing?

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Clarification about organic links

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. If …

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Make search queries the main focus of your marketing tactics

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Do not spam people to build backlinks for yourself. Search engines will also …

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The best advice I've listened to about doorway sites

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Test your site’s link and fix the broken links to minimise the error …

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How Should You Use Search Activity Data?

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. SEO should be considered one of the tools …

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Auto anchor text

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. No follow …

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Look for scraped content on your site

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Whenever a high …

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Make sure your titles are concise and compelling

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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Authorship may be the future of search

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links …

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Increase the level of security on the site

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Aligning Questions to Keywords

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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The need to quantify quality

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. If you want to achieve a higher ranking on Google and …

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Google recommends customer focused content

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. There are an awful lot …

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