However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked …

News articles can never be evergreen because they have an end date and refer to current events. A generic message makes the brand synonymous with the product category. There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Do any …

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. You can also check Google Webmaster Tool to see if there are any …

If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. The cleaner the code on your …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a …

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. If …

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Do not spam people to build backlinks for yourself. Search engines will also …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Test your site’s link and fix the broken links to minimise the error …

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. SEO should be considered one of the tools …

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. No follow …

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Whenever a high …

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links …

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. If you want to achieve a higher ranking on Google and …

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. There are an awful lot …

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. At the end of the day, Google makes decisions …

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Make sure you optimize your content with …

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which …

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Never sell yourself short and never assume anyone knows your business better than you. One of the problems international businesses continuously need to address is identifying themselves as “local” in …

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Domain authority is a score (on …

How do you find people who value SEO enough to pay your prices? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Did you …

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …