Design on a budget

Direct target marketing can include taking your top ten customers to lunch or a ball game, manning a booth at an industry trade show, speaking at a conference, sending helpful articles or brochures to your mailing list, sending thank you cards and customized gifts to loyal customers, or sending a …

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Go ahead and make mistakes

A higher price is usually associated with higher quality, and is seen as more exclusive. Step out largely and conspicuously. And in each of these two houses I was told that 'of course, if the right sort of a young man came along who could tell us something about our …

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Ongoing employee training

Unless the work you do is very highly paid and you don t need to work too many hours to generate sufficient income, you might not achieve the lifestyle freedom you re aiming for. Risk homeostasis theory says that people have an innate sense of the level of risk they …

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Are You Too Busy to Train?

As a business owner, where do you invest the majority of your time? Yes, the first step is often the hardest. What could you do to reinforce your customer relationships? Give out small prizes like gift certificates to lunch or dinner, tickets to ball games, t-shirts, tools, or happy face …

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Project schedule updates

Most small companies don't have formal training programs. Operational, administration, and production excellence starts with complete systems to ensure on-budget projects, excellent service, quality workmanship, on-time completion, and a safe workplace. If you can't persuade your business customers to pay upfront for your products or services then you at least …

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The steps needed for putting trust rank into action

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. One of the best ways to start earning links is …

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Tell me more about sitemaps

A simple way to create nonsensical names is to combine parts of two or more words into a new word. If the issues in the reviews are real, then deal with them. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. When …

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Follow the best practices outlined herein for meta tags

There are numerous benefits to dedicated server hosting. Following an internal search, the consumer makes a mental decision regarding an external search. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend …

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Unlocking the mystery of web 2.0

Learning means excitement for your brain; think of it as a data party. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place …

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Succeeding in SEO means paying attention to analysis

The most effective way to boost your website's indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you've created links to and from …

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Self-publishing Parasite SEO based purely on rankings

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Webpages that are light on words but heavy …

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How you will benefit from site submissions

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Using third-party applications will save you …

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New school SEO is more about traffic

In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Every page after the …

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Google measures by pixel width, not character count

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the …

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Can a techie truly understand backlinks

. Try putting into Google search terms related to your business, its products and services. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth …

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Hidden facts about long tail search

Add internal links to the taxonomies the post belongs to Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be …

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Be mindful of page rank

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. You want your company’s name to be one of the first results that they see. When you …

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Planning is a crucial part of any SEO campaign

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment …

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Make frequent link audits

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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The person with the best content will win

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Use unique testimonials from customers

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google will be looking to see if you have put any time into the content or just …

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Longer content ranks better

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Based on some online surveys, SEO is one of the …

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Go great or go home

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords …

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Use Google Adwords & PPC Ad Campaigns

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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