The person with the best content will win

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Use unique testimonials from customers

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google will be looking to see if you have put any time into the content or just …

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Longer content ranks better

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Based on some online surveys, SEO is one of the …

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Go great or go home

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords …

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Use Google Adwords & PPC Ad Campaigns

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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How Should You Use Search Activity Data?

Start focusing on your visitors, on the people that want to buy your product or services. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query …

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Create great content people want to read

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. One of the basic tools of the trade for an SEO practitioner is the search …

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Identify and target the best keyword

Google is pretty good at understanding the general context of a site’s content. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the …

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SEO is a fast-changing marketing activity

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Without on page optimization of your content which talks about your website, there …

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Find Keywords People Already Use for Your Business

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Consider a dedicated or virtual dedicated web server

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Cross linking is a great …

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Made a website, but is not showing in the SERPs?

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. The bottom line is that if you’re focusing on a small group of generic keywords, you’re …

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What Are Keywords, and Why Do They Matter?

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have …

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Become relevant for your search terms

It helps the search engines quickly determine what the page is about. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. One of the recommendations I frequently give as an SEO …

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Find Keywords People Already Use for Your Business

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Currently more than half of searches account for mobile devices. Sometimes you just …

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Where to start, I have so many pages?

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If you can’t meet a visitor’s need on that page, direct them to a page …

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50% of search queries are four words or longer

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Heading tags are tags that are used for the creations …

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