Do you walk your talk?

This will help you to have a better idea of where to position your brand. They are trying to be the best at everything, which doesn't work. Once upon a time suppliers were often happy to extend credit to new businesses; in other words supply them with the product they …

more ...




A Simple Guide to Marketing

Many of the common unique selling strengths are seemingly contradictory. Expediting your plan. The more profit you make, the more cash you have to spend on your future, and the faster you can grow and build your company. If you've ever participated in a bake sale, been paid for a …

more ...



Increase market share

Direct target marketing is less expensive and can be more effective because is only aims at your target customer list. For the rest of your target customer list, constant reminding is required to grow your business. The #1 reason customers stop using companies, frequenting businesses, or buying services is because …

more ...




An Authoratitive Guide to Governance

In these cases the deferred participation plan is used. If you've ever participated in a bake sale, been paid for a musical performance, or operated a baby-sitting, painting, or lawn-mowing service, you've been involved in a small business. The same is true of the availability of funds. But you should …

more ...

Documentation Checklist for Sourcing

Identify what you need to train your people to do and then make these your training topics at least once or twice every year. Likewise, you ll want to explain the key, appropriate positions of your team members. You can try to get lucky by hiring and firing people until …

more ...

How green is your entrepreneurship?

You need not be a Democrat or an Episcopalian because your employer is, but if you are wise you will avoid discussing with him questions of politics or religion. Profit is the return for the risk you take in business. It s probably a better idea to ask for a …

more ...

Updating Your Plan

However, this is rarely the case, for one simple reason: You usually have to pay your own suppliers before your customers pay you. Even if you are successful in finding an investor, odds are good that you won t get quite what you asked for. Your mission statement should be …

more ...










Actionable tips on trust rank and Pinterest

Some lasts a year or two. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the …

more ...

Boost site speed and utilise canonical URLs

Today's consumers spend an average of five hours and 16 minutes in front of a screen thatdoes not involve television. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to …

more ...

Create an Engaging Web Presence by the use of offsite SEO

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Page copy should …

more ...

Things that make you love and hate RSS feeds

This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. Even though keyword research is the first and most important step in …

more ...

The secret behind indexed pages

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented--It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe-Google. When …

more ...


Why Does SEO Take So Long To… What?

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

more ...


Optimise your 404 error page

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also …

more ...

Search engines don't just look for images

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

more ...

Explain to Your Client What Traffic Is Realistic to Expect

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. While there are a ton of great SEO companies out there providing valuable work and helping …

more ...

The hardest part of SEO is good external link acquisition campaigns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

more ...



Removing unnecessary plugins for SEO benefits

Including your target keyword within your page title positively correlated with higher search rankings. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine …

more ...

Do Visitor Metrics Play a Role in Search Engine Rankings?

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags …

more ...